Ten years before Elon Musk wrote his first line of computer code, another young engineer in South Africa was busy writing software on his TRS-80 Model I. In 1978, at the age of 10, Arie Trouw started developing software on the TRS-80 Model I, moving on to Atari, Apple, and PC. He then ran a series of bulletin boards centering on game-theory modification.
Arie is an accomplished serial entrepreneur with a rich history of technological breakthroughs and business successes involving multiple 8-figure exit events. He is a strong believer in decentralization and the creation of the integrated owner/user model. Arie founded XY in 2012 (incorporated as Ength Degree, LLC before it was converted to a C Corporation in 2016) and is co-founder of the XYO Network.
He currently serves as Chief Executive Officer, Chief Technology Officer and Chairman of the Board of Directors. Prior to starting XY - The Findables Company, Arie was CEO and Chairman of Pike Holdings. (later sterkly, LLC). He received his Bachelor of Science in Computer Science from the New York Institute of Technology. Fun Fact: He is a member of one of the first Afrikaans speaking families to emigrate to the US from South Africa in 1976.
Scott and Markus joined the Persistent Family when XYO was founded; as co-founders of the world's first cryptographic location data network, they bring invaluable experience and leadership to our team.
Scott's career has revolved around technology startups and digital advertising since 2008. Scott's first 'real boss' was Arie Trouw, who hired Scott in 2009 during an economic recession, when very few companies were hiring, and even fewer were starting companies. What began as a Facebook app startup with four guys and a ping pong table, grew to over 200 employees and 9-figures in revenue in less than two years.
In 2013 Scott took a break from corporate life to pursue the dream of working remotely on a laptop while sipping tropical drinks on the beaches of St. Thomas, Virgin Islands (U.S.). During this period, Scott launched Greenlamp, a programmatic advertising agency specializing in direct-response media buying. The agency was fully automated; built entirely using algorithms to manage the campaigns. The team was built with project-basis software engineers, and had only one full-time employee: that being Scott. In its first year of operation, Greenlamp generated over $12M in revenue.
Markus mined his first Bitcoin in 2013 and has been captivated by blockchain technologies ever since. Markus has over 15 years experience in building, managing and growing companies around the globe. Markus is originally from Germany (with English as his second language), and specializes in getting the most out of companies by implementing data-driven systems and utilizing the key talents of each employee to get the best out of his team.
After dropping out of his Ph.D. studies at Bocconi University, Markus began working with companies in hyper-growth industries around the globe. Markus has led cutting-edge technology ventures such as Novacore, 'sterkly', Hive Media and Koiyo.
XY - The Persistent Company was founded in 2012 by Arie Trouw, originally under the name "Webble". The company began as an idea to create a hyper-location network that could connect the real world with virtual realities through Internet of Things (IoT) devices. Soon, XY began to primarily focus resources on our profitable consumer product, XY Finders, which allowed users to communicate with their misplaced items.
Over the next few years, XY grew to encompass many aspects of the relationship people have with the physical world. XY was continually persistent and evolving to match the changing expectations and needs of the data markets, and ultimately found its home within blockchain technology towards the end of 2017. At that time, XY had created 4 generations of consumer products, achieved an SEC Qualification to sell Regulation A+ Stock to the public, and was quickly globalizing its user base.
In late 2017, the shift to blockchain technology was not an easy one. The company was down to a mere 7 employees, and as with many start ups, it was tough to maintain persistence through challenges and late nights. Fortunately, Scott Scheper reached out to Arie Trouw to begin talks about how blockchain technology could be the way for XY to further its vision. Arie was eager to find a way to return to the original vision of transforming a user's experience of the physical world with a hyper-location network.
A few weeks later, XYO was born. XYO is now a blockchain project with the mission to bridge the gap between cryptographic technology and the physical world. People create valuable data around the world every day. XYO promotes data sovereignty and pays network users for their data contributions, and uses cryptographic technology to keep that data secure and reliable. Ultimately, XYO will be the first network that will allow industries to use reliable data from a decentralized and cryptographic source.
XY's experience with extensive consumer hardware, community, and support, combined with XY's vision of persistency and evolution in the face of changing markets has allowed XY - The Persistent Company to take the first steps to becoming an expansive company with a broad variety of tools and technologies to change the user's experience and interactions with the physical world.